At Fertile Mind we specialize in clever maternity wear, nursing wear and other products designed to help women look and feel their best, right throughout pregnancy and following the birth.  

Since inventing the award-winning Belly Belt maternity wear solution in 1996, company founder and former TV presenter Christine Kininmonth has worked with the Fertile Mind team to source similarly inspired maternity wear ideas. Like the Belly Belt that allowed Christine to continue to wear her on-camera work clothes instead of maternity wear when she was pregnant, all Fertile Mind products are designed to minimize the disruption to a woman's life (and wardrobe!), so she can feel more stylish and relaxed.

For example, Bellybra is the most comfortable maternity support garment you'll ever wear and the fabulous 6 Way Dress is the most versatile maternity dress available. We've got lots of other great maternity wear designs, so please browse our catalogue.

And the story keeps growing. Fertile Mind is now available in around 30 countries, and we're always on the lookout for new designs to add to our range. If you have a clever idea or maternity wear product that you think would make life easier for pregnant women, then contact us now.